9 Common Website Mistakes…
Here’s 9 of the most common website mistakes I come across.
1. Cluttered Homepage.
Too many images and too much text on the homepage will hurt conversions. Value whitespace and use it to direct the eye towards your one big call to action.
The best looking websites are inherently the most simple, easy to navigate and least cluttered sites.
That means they avoid excessive use of sliders, flash, wild colours and glossy icons which try to jump off the screen.
They also let the content breath with “white” or empty space. All of this helps direct the user to your most important content.
Remember the last site you visited which bounced your eye around like a ping pong ball in a hurricane.
Probably not, because you hit the back button so fast.
So with that in mind.
Use the KISS approach.
Keep It Simple Stupid.
Here’s an example of it done well…
2. Lack of clarity
You should not have any more than 2 call to actions competing against each other above the fold.
Think of your call to actions like sign posts on your site.
Too many signs and directions only confuse your visitor.
Try to focus on how you’d guide a first time visitor through your site.
This should align with your primary objective whether that’s to get a signup or sale.
3. Slow loading times
A delay of even a single second in a page’s load time can lead to a 7% loss in visitors. You should be able to get your site to load in a couple of seconds tops.
Plus Google use it as a key metric in their ranking algorithm.
Here’s a tool where you can go to test the speed of your site.
The main drag on load time is usually large images.
You can fix this by running an image optimizer plugin on your site.
But if you’re not very techy…do me a favour.
Head over to fiverr.com and pay someone $5 to speed up your site.
The steps are simple but not worth wasting your time learning all the tools and tricks.
4. Don’t auto play videos.
Remember some of your visitors could be catching a sneaky 10 minute web browse at work or in a meeting. When your video kicks in, it’ll blow their cover. Red faces all round.
Let people click the play and stop buttons themselves.
5. Getting fancy with the menu bar.
Nowadays most people are now very familiar with a standard website layout.
Logo and menu across the top.
Don’t try to be fancy by putting the menu bar in some weird place. It will cause friction and confusion.
6. Too many items in the menu bar
If you have more than 6 items in your menu bar or use dropdowns, you haven’t thought through how to lay out your content well enough.
Using a “RESOURCE” page should allow you to warehouse lots of different sections and will avoid the need to load more tabs into your menu bar.
Also remember to use your footer for links to all your deeper pages.
7. Using stock images
Avoid using stock images of twinkle teeth actors like the plague. 2 reasons.
First, it’s cheesy! People see through it and it damages the authenticity of your brand.
And second, because so many other template based websites use them you run the risk of people seeing the exact same images on some other site. If they had a poor experience on that other site, they automatically put yours in the same bucket.
A simple solution. Get your camera (even a smart phone will do) and take pictures of yourself and your team in action. Job done!
8. Not using enough REASON WHYs…
Ultimately your website is just a persuasion tool.
You are trying to persuade your visitor to take a desired action.
The most powerful thing you can do to make this happen is give enough reasons.
Why should they buy your product/service?
Why should they buy it from you?
Why should they buy it today?
Why should they trust you?
Why should they call you?
Why should they tell their friends about you?
Why, why, why.
9. Mobile layout mistakes.
Ok this is nothing new. Everyone knows you need to give your user a good experience on mobile because so much traffic comes via smartphones and tablets.
But just because your site is mobile responsive doesn’t necessarily mean it’s looks or performs well on mobile.
Believe or not, sometimes leaving your site as is and letting the user pinch and zoom works better than “hamburger” menus and a scroll fest. It depends on your site and how important the collective visual is to your design.
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Over and out,