Yesterday, I had one of the most rewarding calls with a client yet.
Her business is now going through rapid growth.
All down to some good planning and lots of grit.
One of the things she attributes to her success was having the discipline of a weekly reflect and project call (with yours truly) which forced her to take action and stay the course…
sometimes through the cesspool of self doubt ie the constant niggling worry about whether her business would succeed, about whether she was good enough.
See here’s the typical chain of thought for many small business owners when starting out:
Stage 1 – Lightbulb moment.
Suddenly the best idea ever miraculously enters your head…usually in the shower or whilst mowing the lawn or doing the dishes. You wonder why no one else ever thought of it. Google search confirms…little or no competition. You dare not breath a word about this thing which will make you filthy rich. Once you let it slip, someone’s sure to steal it. Chance gone. So stay shtum! You feel excited, motivated and as giddy as a 5 year old who just found the secret biscuit tin.
Stage 2 – Reality bites.
After dropping all your current projects and tasks to pursue this new dead cert winning idea with absolute gusto, things don’t pan out as easy as when you hatched this plan. You hit your first big road block. Your certainty and confidence take a hit. But you convince yourself to push through. Nothing’s that easy right? Then you hit another, even bigger road block. Doubt pores into your mind. Now you start to question every decision. You decide it’s not worth the effort. You feel totally demoralised.
Stage 3 – Frustration and blame.
Why can’t you make this work? Maybe you are not cut out for business. You should just stick to what you know, keep the head down and bills paid. Forget the fancy ideas. Life sucks.
Stage 4 – Lightbulb moment again.
And so the cycle continues.
Many business owners continue idea flirting indefinitely. Never making the breakthrough.
Seth Godin wrote a book on the topic called “The Dip” which teaches when to quit and when to persevere.
“Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try. “
I have experienced it personally and see clients wrestle with this everyday.
And I am certain you have too.
Step back and look at anything you achieved which was worthwhile, it always had a dip before the big breakthrough. Exams, interviews, relationships, having children, buying a house, starting a business.
And it occurred to me over the years.
The BIGGER the dip, the BIGGER the reward.
It’s just the way the universe seems to work.
So that’s why yesterday’s call was so satisfying. To see someone you have worked closely with make that big breakthrough despite all the doubt and fear.
And even though, she had to do the work and overcome this doubt internally…
one of the things which helped her most was having someone in her corner who could hold her accountable. Who she could sanity check her ideas with. Who could guide her through the highs and the lows.
And this is why I’d invite you to do the same.
Find someone who you can share your journey with. Someone who has experienced what you’re going through. A mentor or an accountability partner.
If you don’t know anyone, I would be happy to jump on a call with you to see if we are a fit.
Each month I allocate personal time to provide subscribers with a F.ree 30 Minute Consultation during which all my knowledge and experience of web design and digital marketing is focused on your business. You get to walk away with actionable steps which you can put to use immediately for some quick easy wins. To book a slot go to this page!
Over and out!